Local SEO is a marketing strategy to optimize your website for a specific local area. If you have a local business like a restaurant, shop, or service, local SEO can help your website rank for search queries performed by a local audience. When you want to get found online by people searching in your area for what you do or what you sell, a local SEO strategy can help you optimize your online presence.

Using local SEO strategies, you can improve your visibility in the local search results for terms that are related to your products or services. About half of all Google queries are local searches, so it’s important to be competitive in the local space. If your business is in close proximity to where someone is conducting their search and offer the products or services they are searching for, you need to make sure that your local SEO strategy is on point. When you rank well for terms locally, you’re more likely to be found by potential customers online.

Local SEO works by optimizing your site for local searches, so you let Google and other search engines know that your business is located in a certain geographic place and would be valuable to customers searching in that particular area. Your business can be optimized for local searches with content that is written specifically for a local audience, off-page SEO that is targeted toward local links, and the addition of relevant details to your Google My Business account.

Google My Business is a tool that allows businesses to manage and optimize their Business Profile on Google. Business Profiles appear in Google Maps and in the local results area of Google Search. By creating a Google My Business account, you are able to customize, manage, and enhance your Business Profile on Google. This is an important factor in local SEO, as it allows you to boost your visibility in local search results.