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Online marketing is how businesses use the internet to deliver promotional messages to potential customers. There are many different ways to market your business online. These methods include things like social media, search engine optimization, pay-per-click marketing, and more. The goal of online marketing is to reach potential customers where they spend their time searching, reading, and shopping online.

There are many different types of online marketing, each with its own set of strategies and tactics. Depending on your unique business goals, you may find that a combination of different online marketing methods can help your business succeed. Here are the main types of online marketing:

  • Search engine optimization: Also known as SEO, this is the process of optimizing your digital content in an effort to improve search engine rankings. This can help maximize the number of visits to your website and get new customers.
  • Pay-per-click marketing: Also known as PPC, this is a form of online marketing where businesses pay to show their ads on search engines. A key benefit to PPC is that searchers at this stage usually have a high level of buyer intent.
  • Social media marketing: This includes things like advertising your business on Facebook, Twitter, and other social media platforms.
  • Email marketing: This is the process of using email to send direct marketing messages to people in an effort to retain existing customers and gain new ones.
  • Directory marketing: Google, Bing, Facebook, and other services list businesses by default. Directory marketing is the practice of actively optimizing and maintaining your listings.

The short answer to this is: It depends! Yes, it’s possible to learn online marketing strategies on your own. No, it’s not always practical for a small business owner to do online marketing themselves. Online marketing has many different components and things to consider, and that can be difficult to balance along with the day-to-day of your business. Thousands of small businesses trust the experts at to handle their online marketing, so they can continue focusing on keeping their business running.

There are digital marketing solutions for every budget. How much you should spend on digital marketing depends on several factors unique to your business, such as your marketing goals and your overall growth strategy. 

This all depends on your budget and your business goals! It can be overwhelming to decide which digital marketing strategy to prioritize, and that’s why it’s helpful to work with an expert. Ultimately, you need to have a clear understanding of your business, your products or services, and your potential customer base before determining which digital marketing strategy will be most effective for your needs. Whichever digital marketing strategy you choose, it’s important to make sure that your all-around approach matches your brand and your message.

This is a little bit like comparing apples and oranges. In reality, both online marketing strategies can produce positive results for your business. SEO produces long-term and sustainable returns, but it takes time to see results. Pay-per-click advertising can produce results immediately, but it can be expensive to maintain. SEO and PPC are both valuable and viable options.